Winchendon, MA 7/17/14 — General Manager Chris Banks announced today that after discussions with several different potential vendors, the American Street Hockey Institute is proud to have selected the New Era Cap company, headquartered out of Buffalo, NY, as the official cap provider for the American Street Hockey Institute and all the USA Ball Hockey teams – Mens, Womens, Juniors, and Masters.  This partnership signifies another key program milestone for ASHI and the National Ball Hockey programs as New Era is the largest cap manufacturer and best selling brand in North America.  New Era is the official cap of Major League Baseball ® and the National Football League ® along with several other major sports and media outlets.  Their entry into the emerging ball hockey market shows their belief in the growth potential of the sport and of the community at large.  Founded in 1920, they now have over 40 million caps produced annually sold in over 80 countries and sales nearing half a billion dollars.  New Era is one of the most coveted sponsors for all sporting outlets because of the quality of their products and the excellent customer service they deliver.  As they state on their website:  “New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era encourages people to “FLY YOUR OWN FLAG™” – to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, N.Y. and operates facilities in Canada, Europe, Brazil, Japan and Hong Kong.”

Said GM Chris Banks – “Everyone knows who New Era is because of their affiliation with the various professional sports outlets, especially MLB.  I honestly didn’t think we had a shot with them when I had one of our sponsorship coordinators reach out to them to gauge their interest.  However, after speaking with them it soon became apparent they were very interested in the growth potential not only with ASHI and the National teams but the sport in general.  There’s a significant opportunity for a brand to gain traction within this community and I think New Era immediately recognized that value.  That’s one of the many reasons why they are the premiere cap provider in North America.  I couldn’t be happier to have them on board with us.  I’ve been wearing their hats for years so I know first hand what great quality and durability they have.  Anybody who is a cap wearer knows who New Era is and will tell you the same thing.”

New Era ( is headquartered in Buffalo but has offices scattered about the globe.  They heavily promote themselves as a lifestyle brand, and that branding effort is what led them to view ball hockey as another potential growth avenue.  They plan to offer full customization for all customers who order caps through ASHI, with heavy emphasis on quality, durability, style, and the “wow” factor.  New Era has some of the most creative and artistic designers in the industry, and those designers will be able to help any team or organization get the caps they want designed quickly and manufactured quickly.  New Era plans on offering the ball hockey community the same outstanding level of service and support they lend all their partners, and that will include very competitive prices for all of this fully customizable headwear.

Said ASHI Information and Media Director Chris Bokuniewicz – “Having New Era on board with us cannot be understated in terms of their significance in the sporting world and how their brand recognition will help get ball hockey to the next level of sponsors and brand awareness.  Everybody knows who New Era is.  Their caps are unrivaled in their quality and their customization options.  Since they will be offering teams, leagues, and even individual players the options to customize caps through ASHI, people will soon realize how large a step this is for the sport once they get their hands on these amazing products.  Worth mentioning is their service department.  One of the best in the business.  Responsive, fast, and extremely helpful with their customers.”